Upload Cinema is the answer to the need of the renovated film theatre 'De Uitkijk' for a new audience. Because like many other small cinemas, the oldest film theatre in Holland is facing shrinking audiences. And that while interest in film and filmmaking is greater than ever.
The web is changing film. Not only the way film content is being distributed, but also the way film is being produced and watched. The whole interactive process of making, mixing, up- and downloading, recommending and reacting is what is truly revolutionizing the industry.

Film is becoming a collective, social activity. But unfortunately an activity that is largely taking place behind the PC at home or at work. Which is, let's face it, not the best possible place to enjoy movies. Upload Cinema wants to take this exciting new way of making and sharing film out of the domestic realm. Away from the Internet and the tiny computer screen into a space that's designed for a collective experience: the cinema. And by doing so a new social context is created, an 'offline community'.