How do you find a new audience for the oldest film Theatre in the Netherlands? By converting it into the cinema of the future.

Film club Upload Cinema brings the best and baddest of the web to the silver screen. Every first Monday of the month a fresh program of Internet shorts is screened in film theatre De Uitkijk in Amsterdam. Each month linked to a topical theme. The audience submits films via uploadcinema.nl; an editorial board selects the best. Upload Cinema started low profile in October 2008. After four successful editions, without any form of traditional publicity (mainly word of mouth), the concept has proved itself. At this point the organization is receiving requests from all over the world to open local Upload Cinemas.